MORRISONS’ store in St Ives was named one of the top five supermarkets in the world last August by top industry experts.
Here we take a look around the store in Cambridgeshire which opened in March last year.
Google Morrisons’ store in St Ives was named one of the best in the world last year
The branch was shortlisted for the Store of the Year award alongside 750 other supermarkets from 50 countries by the Institute of Grocery Distribution (IGD).
It was the only British supermarket to appear in the top five.
Morrisons has 494 stores across the UK, so what makes this one so special?
It’s totally different to any other Morrisons store – and is often the one used to trial new innovations, meaning customers get the latest gadgets, products and offers.
“I’ve worked in Morrisons for a long time. This store is completely different from any other store I’ve been in,” Luci Lumb, admin, cash and price integrity manager, told Cambridgeshire Live during the opening.
“We’ve got a lot of trial on that could be rolled out to the company – printer bays, hot pizza, a barista bar.”
As you enter the store, there is a wide range of flowers on offer before shoppers get to the fruit and vegetable sections.
This may be tempting for many, especially as the supermarket won the Fresh Flower Supermarket of the Year in the Retail Industry Awards in 2007.
IGD Retail Analysis The store is “spacious and easy to shop at” according to award judges
Last year, Morrisons also started selling wonky flowers to stop imperfect blooms from going to waste.
Further into the shop is the “Market Street”, which includes a butcher, fishmonger, cake shop and bakery.
This allows shoppers to pick up fresh fish and meat, as well as pizzas made in store.
When the weather is warmer, shoppers can also soak up some sun from the café’s outdoor terrace.
The supermarket is expanding into fresh food counters, and announced in January that it plans to hire 500 paid apprentices over the next 12 months.
Google The store comes with a Barista bar as well as a bakery and cake shop
The 26,000 square feet store also sells Morrisons’ popular children’s clothing range Nutmeg.
Motorists will like the Morrisons petrol station located next to it, which comes with its own seasonal isle and hot food-to-go.
If you’re keen to eat more locally produced food, you’ll be spoilt for choice in the store as it has hundreds of local products up for grabs.
For example, Watergull Orchards, a family business based in Wisbech, supplies the store with apple juice made from 100 per cent Cambridgeshire apples.
The supermarket also sells clothing ranges from Nutmeg
In fact, a few years ago Morrisons announced plans to hire 200 extra British food suppliers as it warned the UK was dangerously reliant on foreign grub.
As a result, sales of local products have increased by over 50 per cent in the past two years at Morrisons, according to IGD.
Recently, Morrisons started trialling paper bags at the checkout and introduced new ranges of “Naturally Wonky” veg and “Too Good to Waste” boxes too.
IGD Retail Analysis Tables of local products are regularly updated to give shoppers new inspiration
IGD Retail Analysis Its “Market Place” comes with pizza, butcher and fishmonger counters
Apart from the Morrisons store, the top five shortlist by IGD included stores in China, Netherlands, Mexico, and the US.
They all showed how they’re “pushing boundaries, creating an innovative, original store format that improves the shopping experience,” the charity said.
The award was then won by Alibaba’s Hema in China.
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Last year, Morrisons announced plans to axe 1,500 staff in huge shake-up.
Meanwhile, thousands of female Morrisons workers could get £15,000 payout each in a row over equal pay.
Last week, the supermarket started selling first-ever Fray Bentos veggie pie in a tin – and it only costs £1.
Morrisons, Sainsbury’s and Tesco accused of ‘cheating’ drivers out of cheaper fuel prices
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