Have you ever looked at a wine bottle and really though about how it’s simply not very practical?
Probably not, but it’s true. Circular bottles take up a lot of room.
One company has found a solution, which doesn’t just mean you can get wine posted through your letter box (the dream, right?) but if everyone switched to these bottles, it could reduce carbon emissions.
Garcon Wines, who produce the bottles, have produced a box that will hold 10 flat bottles – eight vertically and two horizontally – but the same box would only hold four round bottles of wine.
This has been achievable as the Garçon Wines slimline bottle was specially designed so eight bottles in total width are the same length as one bottle tall and the width & depth of a single bottle is the same as the area around the bottleneck.
This space saving per case means that a pallet loaded with 10 flat bottle cases could carry 1,040 bottles of wine in comparison with a standard pallet with 6 round, glass bottlecases which would carry just 456 bottles of wine.
(Picture: Garcon wines)They say that if the UK were to switch even half of their annual UK wine consumption of between 1.5 to 1.8 billion bottles to the new format flat wine bottles and flat bottle cases, we would use 85,000 fewer HGVs per year.
Santiago Navarro, CEO & Co-Founder of Garçon Wines commented: ‘Current wine transit cases used to transport 6 or 12 bottles of wine are inefficient and ineffective resulting in unnecessarily costly logistics, excessive packaging, wasted resources and a grotesque carbon footprint.
‘This is because the bottles being used are not fit for purpose in a 21st century world of e-commerce, complex supply chains, a global world, and most importantly, climate change.
‘The problems stemming from an unsuitable primary pack – a 19th century wine bottle – are amplified into secondary packaging that is equally, or arguably excessively, unsuitable.
‘Excessive use of packaging at a time when we need to be more resource efficient is unsustainable. Furthermore, mitigating against climate change has become an existential necessity. Wine is a uniquely engaging product with a high emotional connection.
‘It, therefore, provides a unique platform from where to communicate a change in the way we do things to help mitigate against a climate change catastrophe and create a more sustainable economy.
‘The launch of our 10 Flat Bottle Case, to go with our multi award-winning flat wine bottle, will offer reductions in CO2 emissions and business costs never seen before.
The impact of the flat wine bottle
On an example consignment of 50,000 bottles of wine, the Garçon Wines flat wine bottle and accompanying 10 Flat Bottle Case would cut packaging costs for the case in half – from 10to 5p per bottle, saving over £2,600.
From a transport perspective and for a consignment of the same size, the 10 Flat Bottle Case would significantly reduce the need for HGVs (heavygood vehicles which take a standard 24 pallets) from 5 HGVs to just 2.
Reducing the need from 5 to 2 HGVs has a direct, positive impact on the reduction in carbon emissions and costs by at least 150%.
Using data from a Loughborough University paper stating that a single HGV on average emits 1.5kgs of CO2/km, then the removal of 3 HGVs would cut 4.5kgs of CO2/km
‘It will make the industry more sustainable – creating a healthier planet, wealthier industry and happier world.
‘It will also hopefully inspire and motivate other industries to follow suit. In light of this, we are honoured to bring this ground-breaking innovation to the wine and packaging industries.’
Garçon Wines’ flat wine bottles, made of 100% post-consumer recycled (PCR) PET in the UK by RPC M&H Plastics, are 40% more spatially efficient than round, glass bottles when packednext to each other.
The bottles are also 87% lighter than the average glass wine bottle, which could also help to reduce emissions from air travel.
The 10 flat bottle case is being launched at Packaging Innovations Birmingham 2019 at the NEC on 27-28 February.
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