Say goodbye to the Toffee Deluxe as it’s removed from Quality Street

Say goodbye to the Toffee Deluxe as it's removed from Quality Street

Goodbye, Toffee Deluxe (Picture: Twitter/@KevsSnackReview)Percy Pigs isn’t the only classic British treat getting a makeover this year.
Fans of the pig-shaped sweet were left outraged as M&S announced the arrival of a vegetarian version – which, coincidentally, was today announced as a permanent change – and now, Quality Street will be mixing things up too.
The traditional confectionery box is a regular feature in most British households during Christmas, but this coming December you’ll notice there’s one treat missing.
Nestlé, which owns Quality Street, has decided to remove the Toffee Deluxe from its offering and replace it with a brand new flavour: Chocolate Caramel Brownie.
It’s a controversial move, especially given the brand tried to kill off the treat nearly three years ago but opted to to bring it back after a social media campaign was started by fans of the flavour.

Unfortunately, this is truly the end.

The treat is replaced by the Chocolate Caramel Brownie (Picture: Twitter/@KevsSnackReview)

But the Toffee Penny is still there, don’t worry (Picture: Twitter/@KevsSnackReview)While you mourn the loss of the delicious, chewy goodness and frantically search stores for a box that still contains the Toffee Deluxe, here’s some info on its replacement.
The Chocolate Caramel Brownie features a milk chocolate exterior, with a gooey chocolate and caramel-flavoured centre.
But don’t get too attached to this flavour either, as it’s not a permanent addition (meaning Nestlé could potentially bring back the Toffee Deluxe, again).
As expected, people aren’t thrilled about this new development.

This is a travesty!!
— Carrie Hards (@itscarriehards) May 17, 2019

Quality Street axing the toffee deluxe is not the news I wanted today, that’s one of the best! 🤨
— Imogen (@ImogenCWrites) May 16, 2019

One Twitter user, Josh Handscomb, doesn’t seem too bothered though, and instead questioned if it’s ‘necessary’ to have so many toffee options in Quality Street products.
He and his partner had a ‘lengthy discussion’ about the issue and so contacted the brand for a reply.

@QualityStreetUK why is it necessary to have a toffee penny, toffee finger and toffee deluxe? Me and my other half have just had a lengthy discussion about the logic behind this bizarre decision but can’t figure it out 🤷🏻‍♂️
— Josh Handscomb (@joshandscomb) May 13, 2019

He followed up with another tweet which said: ‘Toffee is good but we’re not sure it warrants making up a quarter of the box.’
Quality Street replied with a cheeky reference to footballer Tammy Abraham, who recently scored a penalty for Aston Villa, which will see the team go to the Championship play-off final.
‘But Josh our toffee’s are a bit like Tammy Abraham…good in the box,’ the brand tweeted back.
More: Food


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