Sales of baby food soar by £10million last year thanks to yummy mummies insisting on fine dining for their tots

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Sales of baby food soar by £10million last year thanks to yummy mummies insisting on fine dining for their tots



YUMMY mummies insisting on fine dining for their tots pushed up sales of baby food by £10million last year.
Swanky brands like Ella’s Kitchen, For Aisha and Hipp Organic saw their meals fly off the shelves.
Brands such as Ella’s Kitchen saw an increase of 2.4 percent in their sales last year as mums prefer posh food for tots
But traditional names like Cow & Gate and Heinz suffered a slump in sales.
Middle-class mums opting for pricier, posher nosh are thought to be behind the trend. The Grocer trade mag, which compiled the figures, said: “Babyfood has gone all exotic.”
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It means mushed-up bananas and carrots are out, while dishes such as katsu curry, halal Moroccan tajine chicken and Cambodian fish and coconut curry are in.
In total babyfood spending rose to a record £291million — up four per cent on 2017.
But while market leader Ella’s Kitchen saw a 2.4 per cent sales rise to £73.6million, the second in line, Cow & Gate fell by 1.5 per cent to £41.1m. Piccolo had the biggest increase of 88 per cent.
Other brands like For Aisha offer exotic dishes for babies
Hip Organic was another fine dining brand for toddlers that saw it’s meals fly off the shelves last year
Mum’s horror at finding baby food full of mouldy lumps

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