PC games to get more expensive as GOG kills ‘Fair Price’ programme

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PC games to get more expensive as GOG kills 'Fair Price' programme



BUYING some PC games is about to get more expensive for gamers in the UK.
GOG — formerly Good Old Games — is ending its Fair Price Package programme that saw the store give gamers’ store credit when the game they wanted to buy had its price artificially inflated because of where they happened to be ordering from.
GOG is owned by Poland’s CD Projekt — also behind the upcoming Cyberpunk 2077 game
This policy meant that GOG were routinely refunding gamers large sums of money, with the site claiming this could be as high as 37 per cent of the price of any given game.
The average refund of 12 per cent of the price reflects the reality for UK gamers, who routinely get charged more than their American counterparts for the same product.
Major full-price games generally sell for around $60 (£45 at current exchange rates) new in the United States, but tend to be either £49.99 or more in the UK — a premium of over 10 per cent.
This difference comes despite gamers getting exactly the same product.
Revolution Software GOG was originally known just for selling classic games at discount prices, and without DRM
The refunds have always been offered in what the firm calls GOG Wallet funds rather than cash, so gamers can only spend the refund on other games and services from GOG.
The programme is going to run until the end of March before being canned.
Gamers will have 12 months after their last refund to spend any remaining refund cash in their online wallets.
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The increase in cash going to developers comes after Epic Games revealed plans to use some of its Fortnite war chest to launch its own storefront which offered free games to players and a much greater share of the purchase price to developers.
Epic takes a 12 per cent cut from sales for running the store and offering games for sale, and offers additional financial incentives for developers who use its own Unreal Engine, the technology Fortnite runs on.

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