(Picture: Cadbury/ metro.co.uk)Creme Eggs get all the hype, but Mini Eggs truly are a joyful Easter treat.
Or, they were, until those little chocolate eggs became tinged with betrayal.
You see, after last year’s Mini Eggs crisis, which saw people biting into soft sugar shells lacking in crunch, Cadbury has shattered our hearts once again – this time by shrinking their packs.
And, as you probably expect at this point in our shrinkflation journey, the price won’t be shrinking to match.
According to The Grocer, the average size of Cadbury’s most popular Easter treats will drop between 7% and 11%, while the price will only drop by an average of 2.5%.
Mini Eggs are hit the hardest. The usual 90g pack has been replaced with an 80g pack – that’s a drop of more than 11%, maths fans – but the price is only dropping by 5p, going from £1.20 to £1.15. Dismal.
The family pack, meanwhile, has decreased from a 328g bag to 296g.
We don’t have the exact weight of an individual Mini Egg for you, but we know that reduction is at least a handful gone from our lives.
Cadbury’s says products need to shrink to keep them affordable.
A spokesperson for Mondelez, which owns Cadbury, told The Grocer: ‘Like all food manufacturers, we sometimes have to make changes to ensure that people can continue to buy their favourite Easter treats at affordable prices.
‘We’ve worked hard to ensure we’re still offering families great value for money across what we believe will be popular products this Easter.’
We get that, but we’re still devastated by the loss of even a single chocolate egg.
Mini Eggs aren’t the only deliciousness to be affected by the shrinkflation curse. The Crunchi Easter Egg will go from 278g to 258g, a Heroes egg will go from 282g to 262g, and the same reduction will happen to the Twirl egg.
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