Nike is launching Air Max 720 in dreamy new sunrise and sunset colours

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Nike is launching Air Max 720 in dreamy new sunrise and sunset colours



(Picture: Nike)Nike’s futuristic Air Max 720 has landed – and now the footwear giant is launching a gorgeous new range of colours, just in time for spring.
To celebrate the release of the latest colours, Nike has created an online virtual store experience that will give everyone who buys a pair of the Air Max 720 the chance to unlock limited edition merchandise.
Each week the store will be hosted by a different ‘avatar’ with familiar faces such as Dave, Mini Swoosh and Raheem Sterling taking their turn to act as shopkeeper behind the virtual counter.
The collectable items will include a 720 pendant, limited edition jerseys and prints, 720 footballs, water bottles and Air Max socks.
The new Sunrise and Sunset themes use classic colour combinations to create really vibrant looks – perfect for when the weather starts to warm up.
The Sunrise shoe combines oranges, yellows and golds for that first-thing-in-the-morning vibe. Sunset uses the cooler tones of pinks, purples and blues for a twilight feel.

Sunrise (Picture: Nike)

Sunset (Picture: Nike)The 720 has the tallest heel unit in Air history, giving it the most spring of any Air Max shoe.
And it’s good news if you like your purchases to be environmentally ethical, all of the trainers have a composition of more than 75% recycled manufacturing waste.
More colours are set to be released by the end of the month. Including the moody black Total Eclipse, the aqua marine Sea Forest and the lighter than air Pink Sea.

Total Eclipse (Picture: Nike)

Sea Forest (Picture: Nike)

Pink Sea (Picture: Nike)‘Colour needs to strike a balance between amplifying the tech and making its own statement,’ says Courtney Dailey, Nike VP of Color Design.
These new kicks certainly make their own statement and they will definitely put a spring in your step for the start of the new season.
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