McDonald’s new digital drive-thru scans your number plate to show your favourite orders

McDonald's new digital drive-thru scans your number plate to show your favourite orders

MCDONALD’S is to start serving drive-thru customers meals based on the weather, time, traffic – and your previous orders by scanning your number plate.
Hungry drivers will be able to choose food from a personalised menu on touch-screen displays that’s been put together using artificial intelligence.
McDonald’s is going to start using artificial intelligence to predict drivers’ orders
Robots will scan your number plate as you approach the drive-thru to find out what you’ve ordered before, even if it was at a different branch.
It will then display the prices – which vary by as much as 15 per cent depending on the branch – to help you make a decision.
The robots will also detect what the weather is like when you order and show food to reflect that, for example, offering apple pies on cold days and McFlurry’s when it’s sunny.
The fast-food chain plans to roll AI out to all branches in the US throughout 2019 after a successful trial last year, and hopes to expand the system to “other top international markets” including the UK.
PA:Press Association The new technology is coming to the UK but McDonald’s hasn’t announced when
It has even bought the company which came up with the technology behind the new menus, Israeli startup Dynamic Yield, in a £227million deal.
Bosses also want to use it with self-order kiosks found in branches and the app to personalised customers orders.
“We will be very sensitive as we learn, as we go forward,” Steve Easterbrook, president and chief executive of McDonald’s, said in an interview with Wired.
He added: “Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms.
“With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers.”
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AI is slowly creeping into the fast food industry, with some restaurants even using ROBOTS as chefs because of a shortage of workers.
It’s already being used in our homes, with many of us using an Amazon Echo or Google Home to control the lights, order our shopping and even tell us when our relationship is on the rocks.
In fact, Google’s bot Assistant can now make human-like phone calls on your behalf.
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