MARKS & Spencer will convert areas selling clothes and open larger stores so it can flog enough food to rival top supermarkets.
New managing director Stuart Machin has written to suppliers announcing he had Waitrose, Sainsbury’s and Tesco in his sights.
AFP or licensors M&S plans to convert clothing areas in stores to sell more food and rival top supermarkets
He told them: “It is assumed that M&S Food isn’t a full-range business. That is not true. Our full range is unrivalled in taste and quality.
“We have over 6,500 lines, we just don’t get them in front of enough customers.
“Our full range is only available in a dozen or so stores. This must change, and it will.”
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The message, published by the Mail on Sunday, adds: “We are starting a store renewal programme that will get more products in front of more customers with bigger, better M&S Food Halls in new and existing sites.”
M&S has a chain of convenience stores branded Simply Food, but they are too small.
The shake-up comes after it bought half of Ocado’s home delivery business for £750million last month.
Alamy The high street giant wants to open more stores large enough to stock its full food range
Alamy By making more space for food the high street giant aims to rival Waitrose, Tesco and Sainsbury’s
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