This Is London (Picture: Markn)Community, diversity and culture – all words that come to mind in a new campaign to celebrate London Fashion Week Men’s 2019.
Over the industry star studded event this weekend, designers and models alike will showcase the influence that London has on menswear.
Just in time for the illustrious weekend, a photo series has been created called ‘This is London’, documenting the people who are influencing the way we approach menswear.
The campaign was shot by London-based photographer Markn featuring all kinds of creatives from model David Gandy and designer Oliver Spencer to actor and model Dennis Okwera and Dylan Jones, editor of British GQ and British Fashion Council’s Menswear Chair.
Is London a difficult place to love? (Picture: Markn)Dylan Jones said: ‘The This is London campaign shines a light on the incredible pool of talent that makes London the creative capital of the world.
‘From rising stars to established names, the campaign features a diverse mix of individuals, celebrating the eccentricity of our capital while illustrating that LFWM is a global platform for innovation and culture.’
For the campaign the talent were asked questions about London, what they love about the city and how the capital defines them.
Best city in the world? (Picture: Markn)David Gandy said: ‘All the clothing brands I support, work and collaborate with are British and mostly also based in London so it’s fair to say that the city has been hugely influential for me.
‘London can break you but the energy and opportunities here can also inspire you creatively like no other city in the world. Nowhere else has the same mix of historic and contemporary fashion working so closely alongside each other.
London Creatives (picture: Markn)‘London is a world leader of technology, fashion and finance. I believe it’s the creative hub of the world.’
When asked if London was a difficult place to love, poet James Massiah said: ‘Like everywhere else I guess this city has its pros and cons, relative to each individual.
Diverse city (picture: Markn)‘I think there’s a lot to love about London but it can become harder to love if at any point things aren’t going your way.’
Keeping the culture relevant (Picture: Markn)
Just fun and vibrant (Picture: Markn)Caroline Rush, BFC Chief Executive commented: ‘London is a city that is globally recognised for its creative talent and businesses.
‘We’re extremely excited to launch this campaign for LFWM June 2019 and to celebrate not only the designers, but also the broader creative community who all play a vital role in our industry’s culture and reputation.’
The series rolls out to launch London Fashion Week’s Men’s in June 2019 and is to be promoted at the Truman Brewery 8-10 June.
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