THE owner of Britain’s biggest gambling group wants a ban on betting ads during all TV sports broadcasts.
GVC, behind Ladbrokes and Coral, has outlined proposals to protect problem gamblers, including an end to football shirt sponsorship by betting firms.
PA:Press Association Boss of Ladbroke’s Kenny Alexander has called for a ban on betting ads during TV sports broadcasts
Boss Kenny Alexander said: “It’s time the industry did more to protect customers from potential harm.”
A round-the-clock ban on gambling adverts should be introduced for all sports broadcasts, excluding horse racing, he added.
His proposals go further than industry curbs due to be introduced in August.
GVC’s chief executive Kenny Alexander added : “I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports betting in the UK no matter the time of day.”
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