CEREAL fans can now get their hands on white chocolate-flavoured Coco Pops for the first time in the brand’s 59 year history.
The new cereal will be available in all major supermarkets from today with a recommended retail price of £2.99 – but retailers can set their own prices.
1 Kellogg’s is launching white chocolate Coco Pops
The boxes contain 480g – that’s the same weight and price as a regular-sized box of ordinary chocolate Coco Pops.
We couldn’t find them being sold online yet though, so you’ll have to hunt down a box in your local supermarket.
Kellogg’s claims the white chocolate Coco Pops have 30 per cent less sugar than other chocolate rice cereals and no artificial colours or flavourings.
Each 30g serving of the white chocolate cereal contains 116 calories, 1g fat, 5.1g of sugar and 0.2g of salt.
The cereal manufacturer recently reduced the sugar in its original Coco Pops by 40 per cent.
Kellogg’s says the launch follows demand from fans on social media and through pleas to its customer phone line.
Sara Ashley, a Kellogg’s food technician at the Manchester cereal factory said: “We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.
“We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it.”
The cereal manufacturer is also introducing a new character – Nula the Narwhal – into its much-loved jungle adverts.
Nula magically turns traditional coco pops into white chocolate.
RIP-OFF PRICES Broadband suppliers charge £192 for your loyalty – how to avoid the hikes FEELING LUCKY Your paper could be worth £50,000! SWITCHED OFF Furious viewers cancel TV licences in protest at BBC fee for over-75s CRACKS SHOWING Kier Group axes 1,200 jobs to save troubled construction firm £55m a year GRASS IS GREENER Lidl is selling a cordless lawn mower for just £150 and it’s a bargain CREDIT CRUNCH Cash-strapped Brits in £1bn payday loan debt finds BBC Panorama investigation
Kellogg’s is also launching three beers made from Rice Krispies, Cornflakes and Coco Pops.
And Weetabix has been revealed as making Asda and Morrisons’ own-brand fruit and fibre after a cereal recall.
Finally, Asda and Sainsbury’s have hiked hundreds of own-label items including fish fingers, cereal and biscuits.
Kellogg’s is launching beer made from Rice Krispies and Coco Pops
We pay for your stories! Do you have a story for The Sun Online Money team? Email us at firstname.lastname@example.org or call 0207 78 24516. Don’t forget to join the Sun Money’s Facebook group for the latest bargains and money-saving advice.