JUNK food firms must stop marketing to youngsters or face a complete advertising ban, a health chief has warned.
Experts say the barrage of unhealthy promotions seen by children online and on social media is fuelling the obesity crisis.
PA:Press Association Unhealthy ads seen by children on social media are fuelling the obesity crisis, experts say
The Advertising Standards Authority bans marketing where kids make up a quarter or more of the audience.
But the launch of a World Health Organisation report into digital marketing heard that firms exploit loopholes by claiming they are targeting fans of celebrities.
Prof Nick Sheron, a clinical advisor to Public Health England, said ministers were failing to protect children.
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He added: “Government should say, ‘Show you are protecting children from exposure to marketing, and if not, we will not allow you to market your products’.”
The ASA said it was monitoring kids’ exposure.
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