SEVENTIES beer brand Watneys is heading back to the supermarket shelves.
The Party Seven bulk tins of Red Barrel bitter used to be a regular sight at knees-ups — but it was reviled and ridiculed by many.
5 Seventies beer Watneys is making a return to supermarketsCredit: TWITTER/WATNEYS
5 The beer is making a return and has been completely reinvented
It has been reinvented as a craft ale, with the slogan: “We’re back and taste nothing like we used to.”
Nick Whitehurst, one of three friends who helped revive the name, said: “It has an amazing past and we are looking to give it an amazing future, too.”
Watneys was founded in 1837 and peaked in the 1970s when it was promoted by stars including Michael Caine — but tasted so bland it vanished within a decade.
The brand returned to pubs in 2016, made using spare capacity in other craft brewers in London.
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Backers are trying to raise £400,000 to push it into supermarkets.
Watneys three canned varieties are Slapstick, a 7.5 per cent double strength IPA, craft lager Irony, and Sarcasm, a pale ale.
Nick said: “We’re modern and relevant and have a business model to make Watneys a key brand.”
5 A landlady pours a pint of the well-known beer brand in 1965Credit: Alamy
5 Two young lads downing the historical beer at a Christmas party, 1950Credit: Alamy
5 An old British beer label for Watney Mann World Cup AleCredit: Alamy
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