Iconic 70s beer Watneys is heading back to supermarket shelves – The Sun

0
13
Iconic 70s beer Watneys is heading back to supermarket shelves – The Sun



SEVENTIES beer brand Watneys is heading back to the supermarket shelves.
The Party Seven bulk tins of Red Barrel bitter used to be a regular sight at knees-ups — but it was reviled and ridiculed by many.
5 Seventies beer Watneys is making a return to supermarketsCredit: TWITTER/WATNEYS
5 The beer is making a return and has been completely reinvented
It has been reinven­t­ed as a craft ale, with the slogan: “We’re back and taste nothing like we used to.”
Nick Whitehurst, one of three friends who helped revive the name, said: “It has an amazing past and we are looking to give it an amazing future, too.”
Watneys was founded in 1837 and peaked in the 1970s when it was promoted by stars including Michael Caine — but tasted so bland it vanished within a decade.
The brand returned to pubs in 2016, made using spare capacity in other craft brewers in London.
LICENCE SHAKE UP Fury as millions of over-75s to lose free TV licence after BBC axes perk DEBT HELL Mum, 42, pays off £16k debt in just two years – and reveals how you can do it too PLASTIC DRAG Aldi switching to paper and compostable bags – but they cost up to 19p each CHECK YOUR CHANGE 8 rare & valuable coins you may have in your wallet – with one worth £102 ExclusivePLASTIC FANTASTIC How to earn 5p for every plastic bottle or can you recycle at Sainsbury’s ROAR-SOME Aldi is selling an inflatable dinosaur paddling pool – and it’s a bargain
Backers are trying to raise £400,000 to push it into supermarkets.
Watneys three canned varieties are Slapstick, a 7.5 per cent double strength IPA, craft lager Irony, and Sarcasm, a pale ale.
Nick said: “We’re modern and relevant and have a business model to make Watneys a key brand.”
5 A landlady pours a pint of the well-known beer brand in 1965Credit: Alamy
5 Two young lads downing the historical beer at a Christmas party, 1950Credit: Alamy
5 An old British beer label for Watney Mann World Cup AleCredit: Alamy
Hugh Jackman sinks pint of Guinness in Dublin after waiting his ‘whole life’ for the moment

 

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here