AN anonymous estate agent has revealed the tricks used to fool buyers into thinking they have a good deal.
The expert has been in the industry for more than 15 years, and claims to have lifted the lid on what really goes on.
Getty – Contributor Buyers don’t realise that they have been duped, according to the secret agent blogger
In an interview with The Times, the agent claims Purple Bricks changes property prices so it looks like there has been a drop.
The secret blogger has written posts insisting the industry flouts regulations and aims to trick potential buyers.
He writes: “I have seen at first hand how the industry routinely breaks the rules when advertising properties, mainly in lettings but also sales.
“From my experience, this activity is instigated by companies at branch manager level or above. I worked for a company that created a custom interface for uploading fake properties and relisting stock.
“It was a deliberate strategy to mislead the public. If we received a complaint, say from a landlord who had seen their property online, we would apologise and blame it on an IT glitch.”
He claims to have carried out research that found more than 60 per cent of agents in North London re-list properties that have already been let or sold, to make themselves appear busier.
Adding another trick is to post fake price drops, before increasing the price immediately afterwards.
This apparently bumps the property up to the top of chronological listings and is shown as a property that has been reduced.
‘NO SHERIFF IN TOWN’
He told The Times: “Part of the problem, particularly in lettings, is that there is no one policing the industry. There is no sheriff in town.”
A Purple Bricks spokesperson told The Times: “We’re disappointed to see these isolated examples, which are a tiny proportion of the thousands of changes made by Purplebricks and our customers every day.
“This is not a practice we adopt or accept and, in line with our commitment to higher standards of transparency in our industry, we will actively prevent this kind of behaviour as soon as it’s pointed out.”
Today we told how house prices in England have suffered their first annual slump since late 2012.
The average £255,683 was 0.7 per cent less than last year — dragged down by the plunging London market.
SNOW STORM C4’s Jon Snow slammed after ‘I’ve never seen so many white people’ Brexit rant ExclusiveON THE RUN Moment ‘laughing’ thugs run past horrified shoppers after stabbing man to death JIHADI PAIN Shamima Begum’s jihadi husband says ‘we’re living a nightmare’ after baby death FAMILY TRAGEDY Mum-of-six, 34, pregnant with her seventh child dies suddenly at home DNA BOMBSHELL Maddie McCann case could be blown wide open by new DNA tests, expert claims ‘SEAL NO DEAL’ Cabinet ministers ‘tell Theresa May to embrace No Deal Brexit’ after defeat
Values in the capital fell 3.8 per cent from the first three months of 2018 to the first three of 2019 — their poorest showing for a decade.
It made London the worst performing region.
And we compiled a list of the most bizarre houses around the world – including homes shaped like giant pianos, crocodiles and a toilet.
Bland 1970s home that ‘sticks out like a sore thumb’ among gorgeous period properties is transformed on Ugly House To Lovely House
We pay for your stories! Do you have a story for The Sun Online news team? Email us at firstname.lastname@example.org or call 0207 782 4368. You can WhatsApp us on 07810 791 502. We pay for videos too. Click here to upload yours.