‘Easter’ Egg packaging has never actually contained the word Easter

'Easter' Egg packaging has never actually contained the word Easter

The record-breaking mild weather this week certainly made Britain feel like it was well into the throes of Spring.
So despite it still technically being winter, many minds are already on daffodils, longer days and of course, Easter eggs.
Easter Sunday falls on April 21 this year and chocolate eggs given out around the time of the Christian holiday have already appeared in the shops.

Easter starts early in the shops (Picture: SWNS)With the shelves filling up, some people have started commenting that the eggs sold today don’t seem to have the actual word ‘Easter’ written on their packaging.
It’s become something of an annual event for some on social media to vent their fury over the ‘removal’ of the word and cry ‘political correctness gone mad’.
Man conned out of £15,000 by ‘fake online girlfriend’However pictures from the 80s and 90s – and even stretching as far back as the 1950s – are being shared on Twitter to prove the word was actually missing from egg boxes all along.
Architectural Technologist Simon Pegg, of North Norfolk, shared a thread of nostalgic chocolate egg packaging on Twitter last February but it is now being retweeted whenever the issue arises.
Simon told Metro.co.uk: ‘The thread was formed last year and my memory is a little hazy, but it followed some early signs on Twitter and Facebook of people predominantly angry at Cadbury for – supposedly – removing the word ‘Easter’ from Eggs.
‘This was generally unchallenged but it was claimed that was a false memory, as not all Eggs had the word Easter.

‘Purely out of curiosity, I started a simple Google search and it was surprising how many examples of ‘non-Easter’ Eggs were evident going back as far as the 50’s/60’s.
‘So I started the thread as a means to demonstrate that although all Easter Eggs may be chocolate, not all Chocolate Eggs are ‘Easter’.
‘The replies have been lovely with lots of people reminiscing about the Chocolate Eggs from when they were young.’
He said it was ‘purely done as a little bit of fun on Twitter’ but his thread keeps making a comeback.
‘It seems to have been used on occasion in reply to those still perpetuating a myth online (mainly Twitter) that Easter Eggs always had Easter on them,’ Simon said.

Last year, Cadbury responded to a backlash from customers over the disappearance of the word Easter by insisting it hadn’t been banned from packaging.
It responded to the thousands of people who complained online: ‘We have used the word Easter in our communications and marketing for over 100 years and continue to do so in our current Easter campaigns.
‘Easter is clearly stated on the packs and even embossed on some of the eggs themselves.’


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