Consumers are being misled by glowing reviews of poor goods, say watchdogs

Consumers are being misled by glowing reviews of poor goods, say watchdogs

CONSUMERS are being misled by glowing reviews of poor goods, say watchdogs.
Which? highlighted details online at Amazon, Argos, John Lewis and Currys PC World.
Nikon’s Coolpix A10 camera got 4 star reviews on Amazon despite getting a score of just 28 per cent on Which?
It said 15 products it rated “Don’t Buy” for failing independent tests scored four stars or higher out of five on several retail websites.
Aftershokz Trekz Titanium headphones scored just 28 per cent and were rated “awful” by Which? — but got an average of 4.2 stars at Amazon and 4.7 at Argos.
And a Nikon Coolpix A10 camera got an average of 4.5 at Currys, despite just 34 per cent from Which?.
The Fusion5 14″ laptop was rated a Which? Don’t Buy with a score of 45% for being “slow” with “terrible sound” and a “poor battery life” but achieved four stars on Amazon.The Black & Decker SVJ520BFS 2in1 Dust Buster scored 4.6 at Argos and 3.8 stars at Amazon but just 32% in Which? Tests, which summarised it as “awful at cleaning carpets”.
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The consumer group warned of the “limitations” of reviews. Natalie Hitchins said: “Take online customer reviews with a pinch of salt.”
Currys PC World and John Lewis said reviews were honest. ­Amazon declined to comment.
This vacuum cleaner achieved 4.6 stars on Argos despite being rated as a ‘Don’t Buy’ item by Which?
Which? said this laptop was too slow but it has achieved four stars on Amazon
Aftershokz Trekz Titanium headphones were given a score of  just 28 per cent, but recieved an average of 4.2 star reviews on Amazon

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