Cineworld goers furious as it hikes the price of its ‘Unlimited’ card for the FIFTH time in six years – The Sun

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Cineworld goers furious as it hikes the price of its ‘Unlimited’ card for the FIFTH time in six years – The Sun



FILM fans are furious after finding out that Cineworld is hiking the price of its “Unlimited” card for the fifth time in six years.
Viewers with the card pay an annual fee of £214.80 – either as a one-off payment or in monthly instalments of £17.90.
5 Cineworld is increasing prices for Unlimited Card usersCredit: Alamy
Members can watch as many films as they want for free, although special screenings, such as 3D, IMAX and VIP, cost more.
But Cineworld has told customers that the price of the card will rise by £6 a year to £220.80 or £18.40 a month from July 22.
This will take force for new customers from this date and for existing customers when their current annual membership ends after this date – even those who pay monthly will have an annual membership.
This increased fee will be taken directly from your account unless you cancel your subscription so make sure you let Cineworld know if you don’t want to renew your pass.
How to save money at the picturesWE’VE rounded-up some top tips to help you save cash when you go to the cinema:

Avoid peak times – Cinemas usually charge you more for watching films during peak times, which are typically after 5pm Monday to Thursday, all day Friday to Sunday and bank holidays.
Promotions – Always check for offers and deals before you book your tickets. Some mobile phone providers give customers great deals on movie tickets but always check the T&C’s.
Kids club – Take advantage of weekend kids’ film showings in the major chains. The start from £2 at Cineworld and from £2.50 at Odeon.
Snack time – Cinema chains usually charge a small fortune for snacks and drinks, which can soon mount up when added to the price of the tickets. So take in your own – most cinemas don’t allow hot food from outside but a packet of sweets and a drink is normally ok.

If you are still in the first 12 months of your membership you’ll have to wait until this period is finished before cancelling.
Cineworld wouldn’t tell us how many fans have the pass but its latest results reveal that 51.6million people went through its doors in the UK alone.
The chain last upped prices in 2017 when they rose by £6 a year from £208.80 (£17.40 a month) to £214.80 (£17.90 a month).
Before that prices rose from £190.80 (£15.90 a month) in 2013, to £196.80 (£16.40 a month) in 2014, and prices rose twice in 2016 to £202.80 (£16.90 a month) to £208.80 (£17.40).
The cinema chain says it is “striving to offer customers a great cinema experience”.
But Unlimited card holders are angry at the price increase.
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5 Cineworld customers angry at the price hike
One customer wrote on Twitter: “Another price increase for my Cineworld unlimited card. How’s about you start refurbishing the cinemas with all this extra money your robbing from people.”
While another replied: “You’re offering less of everything but charging more.”
Someone else tweeted: “They’ve put the price of @cineworld unlimited up again so am getting my money’s worth this month.”
Another user said: “Been a @cineworld unlimited member for four years now, and all I got to celebrate that was an email to say the price is increasing.”
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5 Customers took to Twitter to share their frustration
This hike makes the Cineworld Unlimited card more expensive than Odeon’s version, the Limitless card.
This costs just £17.99 a month outside of London, but it is an extra £2 a month for use of Central London cinemas.
Odeon and Cineworld are currently the only cinemas to offer a membership card to their customers.
A spokesperson for Cineworld said: “We can confirm that we are increasing the price of our Unlimited membership by 50p per month on July 22, for the first time since 2017.
“Cineworld continues to provide customers with a great choice of films, while investing in our cinemas and the latest cinema technology.
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“Unlimited offers great value with a number of benefits including discount on cinema concession and restaurant partners, including Yo! Sushi and Bella Italia.”
A trip to the cinema for a family of four can soon add up to near £90 once you take into account drinks and snacks on top of the ticket prices.
And prices can vary from chain to chain – use our tips above to make sure you save on your trips to the silver screen.
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