Burberry apologises for showing hoodie with ‘noose’ around the neck at London Fashion Week

Burberry apologises for showing hoodie with 'noose' around the neck at London Fashion Week

(Picture: Vianney Le Caer/Invision/AP)Burberry has apologised for sending a hoodie with strings tied in the shape of a noose down the London Fashion Week runway.
The show, which took place on Sunday, received complaints from people who said the design made light of suicide and lynchings.
One model, Liz Kennedy, who walked in the show but did not model the hoodie, wrote a powerful post about the impact of the design, stating she was ‘ashamed’ to have been part of the show.
‘Suicide is not fashion,’ wrote Liz. ‘It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go.
‘Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway.
‘How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide.
‘Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck.

(Picture: Rex Features)‘A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance.
‘I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family.
‘Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room.
‘I had asked to speak to someone about it but the only thing I was told to do was to write a letter.
‘I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself.
‘The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity.
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‘A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.’
After backlash snowballed on social media, Burberry announced that they would remove the ‘noose’ hoodie from the collection. They also issued an apology for the design.
Burberry CEO Marco Gobbetti said: ‘We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection Tempest.
‘Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.’

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