Pic Nokia continues its efforts to defuse the Twitterstorm around its “fake” mobile phone camera ad. The handset maker had uploaded a YouTube video to illustrate the new image stabilisation technology in its Lumia 920, which was announced last week – but the advert was a simulation of the tech using a professional camera rig, and this was not disclosed to anyone watching.
Cue angry bloggers and tweets.
Nokia has since added a disclaimer to the video. We’ve dramatically illustrated the episode with our own simulation of Nokia’s simulation:
According to Bloomberg, Nokia has asked its “independent ethics officer” to review the saga and ask how a disclaimer was omitted from the YouTube video.
Your reporter tried the Lumia 920, featuring the floating lens, at first hand in New York last week, and it works extremely well – almost as well as the simulation. Which makes the simulation a real head-scratcher. Why bother mocking it up when the real thing is so impressive?