Oh LOL!!! Valentine’s Day Now Costs $18.9 Billion A Year

February 11, 2015 1:59 pm
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’s Day is almost upon us.
On Feb. 14, around 62 percent of adults will be observing this annual
celebration of love. The other 38 percent are likely either objecting
out of principle or single and bitter about it (or, perhaps, they really
don’t care).

Regardless, do your thing.
In an ideal world, money and love would be kept completely separate.
Yet, as we all know, that’s simply not the case most of the time, and
Valentine’s Day is no exception.
Many people dish out an absurd amount of cash every single year on this holiday. But it wasn’t always this way.In fact, Valentine’s Day dates all the way back to the Roman
Empireand the 3rd century AD. At that time, Emperor Claudius II was
struggling to maintain rule and was under the threat of constant
invasion.

He decided to take a drastic step by banning marriage for young people, believing that unmarried men made better soldiers.
A Christian priest named Valentine wasn’t too fond of this idea and began officiating marriages in secret.
Poor old Valentine was eventually found out, imprisoned and
ultimately beheaded. He was later martyred by the Church for his
efforts.
In the late 400s, Pope Gelasius I announced Feb. 14 would be a day to honor and commemorate Saint Valentine.
Sometime around the 1300s, Valentine’s Day became associated with
romantic love. By the 1600s, the tradition of exchanging Valentines was
introduced.
It wasn’t until the 1840s, however, that the holiday really took off. We can thank two entrepreneurial individuals for this.
The first was Richard Cadbury, from the extremely famous
chocolate-making family. He introduced the idea of selling heart-shaped
chocolates that come in a box.
The second was a woman named Esther Howland, who designed lace-paper
Valentine cards, producing them in mass numbers on an assembly line.
Indeed, it was Cadbury and Howland who helped Valentine’s Day become the commercial success it is today.
Valentine’s Day might have humble and romantic beginnings, but in the present day, it’s largely driven by consumerism.
Collectively, it’s estimated that Americans will spend around $18.9 billion this Valentine’s Day.
If this seems like a staggering statistic, consider the fact that
$700 million of this will be spent on pets alone, and around $448
million will be spent on candy in the week before Valentine’s Day.
On average, men spend around $150 on wives and significant others while women typically spend around $74.
Let’s put this into perspective by guesstimating how much Americans
spend on Valentine’s Day between the time they turn 18 and the time they
die.
Life expectancy in the US is around 79. Without adjusting for
inflation and other factors, this means the average American man spends
around $9,150 on Valentine’s Day in his lifetime. Comparatively, it
means the average American woman spends around $4,514.
This may not seem like a lot to spend on that special someone, and
it’s also a patchy calculation that omits a number of key ingredients.
Yet, consider the fact that simply saying “I love you” doesn’t cost a dime, and money isn’t particularly romantic.
Not to mention, the money Americans collectively spend on Valentine’s
Day could arguably be put to much better use. And remember that you’re
spending all of that money for just one day out of the year.
Imagine how much this country could save if it celebrated this
holiday without spending so much on dinners, jewelry, candy and even
pets.
Keep spreading the love, but consider the fact that you don’t have to empty your pockets to do so.

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