Apple is Now Working On It’s Own Electric Car Project including its CarPlay for linking cars and smartphones

February 17, 2015 3:03 am

’s initial foray into automobiles
includes its CarPlay for linking cars and smartphones. The iPhone maker
has begun developing an electric car that would challenge Tesla Motors,
Nissan Motor and General Motors. PHOTO: REUTERS

Reports have emerged online that Apple Inc has a secret lab where it is
working on the creation of an Apple-branded electric car, the Wall Street Journal reported on Friday, citing people familiar with the matter.

The project has designed a vehicle that looks like a minivan, the newspaper quoted one person as saying.
The research lab was set up late last year, soon after Apple revealed
its forthcoming smart watch and latest iPhones, the Financial Times
said.The Wall Street Journal said that the Apple project, code-named “Titan,” employed several hundred people working a few miles from Apple’s headquarters in Cupertino, California.

The car would take years to finish the project, and it is not certain if
Apple will eventually release the car into the market, Wall Street
Journal said.

The signals that Apple is sharply raising its ambitions for
automotive , which has become a prime area of interest for
Silicon Valley companies ranging from Google Inc to ride-sharing firm
Uber to electric car-maker Tesla Motors Inc.

The connected car, or vehicles with a full range of Internet and
software services beyond mere navigation and communications, is
considered one of the ripest areas for expansion for technology
companies.

Last March, Apple unveiled CarPlay, which lets drivers access contacts
on their iPhones, make calls or listen to voicemails without taking
their hands off the steering wheel.

Now, the head of Mercedes-Benz’s Silicon Valley research and development
unit, Johann Jungwirth, has defected to Apple, according to a LinkedIn
profile, which said his title was head of Mac Systems Engineering.

Mr. Cook approved the car project almost a year ago and assigned veteran
product design Vice President Steve Zadesky to lead the group, the
people familiar with the matter said. Mr. Zadesky is a former Ford
engineer who helped lead the Apple teams that created the iPod and
iPhone.

Mr. Zadesky was given permission to create a 1,000-person team and poach
employees from different parts of the company. Working from a private
location a few miles from Apple’s corporate headquarters in Cupertino,
the team is researching different types of robotics, metals and
materials consistent with automobile manufacturing, source in the know
said.

Along with HomeKit and HealthKit, the idea is to extend Apple’s software
dominance into industries including home devices, healthcare, and
automobiles.

With electric cars projected to be one of the the next big technological
leaps, what is the hope of developing countries like Nigeria where
constant electricity supply is still a big problem?

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