America Cinemas Buy Plastic Seat Covers For 50 Shades Of Grey Release

February 11, 2015 6:44 am

In a very pre-emptive move, cinema chains across America are reportedly
taking drastic measures to preserve the upholstery of the seats in their
screens ahead of Friday’s long-awaited release of 50 Shades Of Grey.

The movie based on the best-selling novel by British author E.L. James,
50 Shades Of Grey tells the story of a young woman’s journey into the
world of kinky sex after she begins working for bondage enthusiast
Christian Grey.

The $40 million movie which stars and will be released on Friday, the 13th of February, 2015.
Given the popularity of the property among women aged 18-to-dead, cinema
owners are expecting a huge turnout on opening weekend, mostly women
who will be excited to see the erotically charged pages of their
favourite novel come to life onscreen.

In a bid to curb an expensive cleanup following each screening,
management at cinemas have begun fitting wipeable plastic covers to
theatre seating where the saucy new movie will be shown.

“We went out and we bought up thousands of seat covers at a discounted price,” said Steven Brennan, spokesperson for the OmniScreen chain of cinemas.

“It’ll cut down on the amount of time we have to spend shampooing the
seats after each viewing, and having to wait for them to dry. Our teams
will be able to run in with a couple of chamois cloths and have the
screen ready for the next showing in minutes”.

I can’t stop laughing at this report. Are you a 50 shades fan? Wonder
if Nigerian cinemas are taking ‘preventive’ measures too, lool.

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