Rewards 2014: Closeup cupid games was a digitally driven campaign targeted young and energetic adults

December 29, 2014 6:00 am

Closeup, the nation’s number one toothpaste, recently rewarded winners
of the Closeup Cupid Games maiden edition with a cash prize of Five
Hundred Thousand Naira each, in lieu of the trip to the Magnetic Island
in Australia due to travelling restrictions.

The grand prize was presented to the winners at the Unilever Head Office
in Lagos state. During the course of the game, the players were tested
on their compatibility through series of interesting questions which got
the players excited and created an avenue for social interaction.

 Participants and other dignitaries were invited to the grand party at
Eko Hotels and suites, where the winners emerged.
Closeup cupid games was a digitally driven campaign targeted young and
energetic adults, to give them the confidence to get closer. During the
campaign, over ten thousand participated in the live game in order to
find their ‘cupid match’
The Category Manager, Oral Care, Unilever Nig. Plc Mrs. Oiza Gyang also
stated that “the essence of the competition is to foster social
connections. Closeup is known for advocating confidence in close
encounters because it provides perceptible transformation in the mouth
that consumers can see, feel and believe in, and this enhances their
ability to ‘close up’.

Also speaking at the event, the Brand Manager Closeup, Oyinade Ladapo
stated that the campaign created a platform to bring consumers closer
and was a conversation starter that builds relationships.
The Closeup brand was introduced into the market about 40 years ago, and
since then, the brand has offered consumers the protection they need to
maintain strong, healthy teeth and the fresh breath that gives
confidence to get closer, irrespective of their background or status.

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