Nokia flagellates self further to quell fake cam ad Twitterstorm * alert * print * comment * tweet * Ethics? Isn't that somewhere north of London?

September 10, 2012 2:43 pm

Pic Nokia continues its efforts to defuse the Twitterstorm around its “fake” mobile phone camera ad. The handset maker had uploaded a YouTube video to illustrate the new image stabilisation technology in its Lumia 920, which was announced last week – but the advert was a simulation of the tech using a professional camera rig, and this was not disclosed to anyone watching.
Cue angry bloggers and tweets.
Nokia has since added a disclaimer to the video. We’ve dramatically illustrated the episode with our own simulation of Nokia’s simulation:

We’ve added a filter to emphasise just how awful this story is

According to Bloomberg, Nokia has asked its “independent ethics officer” to review the saga and ask how a disclaimer was omitted from the YouTube video.
Your reporter tried the Lumia 920, featuring the floating lens, at first hand in New York last week, and it works extremely well – almost as well as the simulation. Which makes the simulation a real head-scratcher. Why bother mocking it up when the real thing is so impressive?
http://www.theregister.co.uk/2012/09/10/nokia_lumia_twitterstorm_pain/

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