Apple's PR and marketing machine flexes its muscle and shows the world how to draw attention to a consumer good

September 17, 2012 3:43 pm

Hey! Stop looking at that iPhone 5 over there, says Samsung — we’ve got a next-generation smartphone coming, too. Just though you should know

Apple lines are party time -- for a night or two

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It’s that time again, when Apple’s PR and marketing machine flexes its muscle and shows the world how to draw attention to a consumer good. The job really shouldn’t be that difficult now that it’s nearly a tradition for thousands of loyal iPhone fans to turn up to every sales event.

The iPhone 5 goes on sale Friday and the first people in line are all waiting it out, at least in part, to attract media attention to one company or another. Be that as it may, hundreds of consumers without any marketing agenda, will undoubtedly get in line behind them soon. As of Monday morning there were about 10 people in line at Apple’s Manhattan flagship store on 5th Avenue.
These events often start out with a party-like atmosphere. Then the cold and sleeplessness and boredom sets in to sometimes turn these marathon line-sitting periods into torture.

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